Each driver has a driver profile that reflects certain personal characteristics. Murcotts has categorised these characteristics in the BAAMS® Driver Profile.

BAAMS® is the acronym for the five human elements that underpin a driver safety culture - behaviour, attitude, awareness, motivation and skill. Murcotts' driver training programs target these elements because they are key to achieving driver behaviour change.

Driver training involves learning and applying practical skills, knowledge and strategies around risk detection and hazard reduction. At the same time drivers need to increase their awareness about their behaviour, attitudes, thinking and perception. They must understand what motivates their driving decisions, both safe and unsafe.

It follows that drivers need a balance between the application of vehicle control skills and the psychological factors if they are to drive safely.

Teaching vehicle handling skills without addressing the associated attitudes and self-awareness may lead to over confidence or arrogance, the psychological characteristics that are known to contribute to collisions. Drivers who already suffer from anti-social behaviour may become more aggressive towards others as a result of narrow skills only training.